In order to collect data on consumerism in Emma I made sure to base my questions around a common objective, that being: How ethical are Emma consumerism habits, and how conscious are students and faculty about sustainable alternatives in fashion?
I made sure that my questions were specific and concise with little leeway for ambiguous answers.
However, I realized that some responses simply avoided answering the questions in the free response sections, so to improve on the surveys next time, I’ll use primarily multiple choice questions.
I also paid attention to how the background of the participant may affect their consumerism habits, such as their status as students or faculty as well as their age group.
Overall I am satisfied with the results of the survey as I received a sample size of 52 participants! More than enough data to analyze.